Awake Visual Identity / Web Dev
⁕ CLIENT
Awake
⁕ TASKS
screen design. ai video generation. shopify custom page development. brand colors. font pack. language tone.
⁕ TOOLS
figma. shopify. artlist hailuo. Adobe Premiere Pro.
⁕ ABOUT
AWAKE is a Berlin-born brand that fuses cutting-edge food technology with deep scientific insights into nutrition to create an advanced anti-aging drink. The project focused on shaping a visually strong, innovative experience across screen-based touchpoints, combining branding, interface design, and experimental AI-generated visuals to communicate a forward-looking identity.
⁕ Challenge
The project began with an open-ended brief and a brand still in formation, centering on the challenge of shaping AI-generated visuals with precise control over form, color, speed, and motion such that they provide clarity and credibility. Ultimately, Adobe Premiere Pro has been additionally used to adjust pace, slide color adjustments and length of the video.
⁕ Results
The outcome is a distinctive visual and digital identity expressed through screen design, branding assets, and AI-generated motion content. The project demonstrates an exploratory, builder-oriented approach; translating abstract ideas into concrete visual experiences and laying a flexible foundation for future digital extensions, such as the finalized webpage and packaging for the product launch.
© Half odd
Awake Visual Identity / Web Dev
⁕ CLIENT
Awake
⁕ TASKS
screen design. ai video generation. shopify custom page development. brand colors. font pack. language tone.
⁕ TOOLS
figma. shopify. artlist hailuo. Adobe Premiere Pro.
⁕ ABOUT
AWAKE is a Berlin-born brand that fuses cutting-edge food technology with deep scientific insights into nutrition to create an advanced anti-aging drink. The project focused on shaping a visually strong, innovative experience across screen-based touchpoints, combining branding, interface design, and experimental AI-generated visuals to communicate a forward-looking identity.
⁕ Challenge
The project began with an open-ended brief and a brand still in formation, centering on the challenge of shaping AI-generated visuals with precise control over form, color, speed, and motion such that they provide clarity and credibility. Ultimately, Adobe Premiere Pro has been additionally used to adjust pace, slide color adjustments and length of the video.
⁕ Results
The outcome is a distinctive visual and digital identity expressed through screen design, branding assets, and AI-generated motion content. The project demonstrates an exploratory, builder-oriented approach; translating abstract ideas into concrete visual experiences and laying a flexible foundation for future digital extensions, such as the finalized webpage and packaging for the product launch.
© Half odd
Awake Visual Identity / Web Dev
⁕ CLIENT
Awake
⁕ TASKS
screen design. ai video generation. shopify custom page development. brand colors. font pack. language tone.
⁕ TOOLS
figma. shopify. artlist hailuo. Adobe Premiere Pro.
⁕ ABOUT
AWAKE is a Berlin-born brand that fuses cutting-edge food technology with deep scientific insights into nutrition to create an advanced anti-aging drink. The project focused on shaping a visually strong, innovative experience across screen-based touchpoints, combining branding, interface design, and experimental AI-generated visuals to communicate a forward-looking identity.
⁕ Challenge
The project began with an open-ended brief and a brand still in formation, centering on the challenge of shaping AI-generated visuals with precise control over form, color, speed, and motion such that they provide clarity and credibility. Ultimately, Adobe Premiere Pro has been additionally used to adjust pace, slide color adjustments and length of the video.
⁕ Results
The outcome is a distinctive visual and digital identity expressed through screen design, branding assets, and AI-generated motion content. The project demonstrates an exploratory, builder-oriented approach; translating abstract ideas into concrete visual experiences and laying a flexible foundation for future digital extensions, such as the finalized webpage and packaging for the product launch.
© Half odd